The Impact of the Commercial World on Children’s Wellbeing: Report of an Independent Assessment
- Title
- The Impact of the Commercial World on Children’s Wellbeing: Report of an Independent Assessment
- Date
- 14 Dec 2009
- Link
- http://webarchive.nationalarchives.gov.uk/20130401151715/https://www.education.gov.uk/publications/standard/publicationDetail/Page1/DCSF-00669-2009
- PDF Document
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- Publisher
- Department for Children, Schools and Families
- Subject
- Advertising; UK Education; Children
- Inactive
- No
- Description
- This report from the Department for Children, Schools and Families and the Department for Culture, Media and Sport is an independent review by David Buckingham. It suggests that the debate about the impact of the commercial world on children is a polarised one, between those who see children as victims, and others who see all children as confident and media-savvy consumers. The report notes that while there are risks and a need for appropriate safeguards, the commercial world and the media offer children great opportunities for learning, social development and enjoyment. It states that children and parents need help in acquiring the skills to exploit these opportunities whilst staying safe.
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