British Universities Film & Video Council

moving image and sound, knowledge and access

The Impact of the Commercial World on Children’s Wellbeing: Report of an Independent Assessment

Title
The Impact of the Commercial World on Children’s Wellbeing: Report of an Independent Assessment
Date
14 Dec 2009
Link
http://webarchive.nationalarchives.gov.uk/20130401151715/https://www.education.gov.uk/publications/standard/publicationDetail/Page1/DCSF-00669-2009
PDF Document
Download document
Publisher
Department for Children, Schools and Families
Subject
Advertising; UK Education; Children
Inactive
No
Description
This report from the Department for Children, Schools and Families and the Department for Culture, Media and Sport is an independent review by David Buckingham. It suggests that the debate about the impact of the commercial world on children is a polarised one, between those who see children as victims, and others who see all children as confident and media-savvy consumers. The report notes that while there are risks and a need for appropriate safeguards, the commercial world and the media offer children great opportunities for learning, social development and enjoyment. It states that children and parents need help in acquiring the skills to exploit these opportunities whilst staying safe.

Record Stats

This record has been viewed 1482 times.