British Universities Film & Video Council

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The Scheduling of Television Advertising: Approaches to Enforcement

Title
The Scheduling of Television Advertising: Approaches to Enforcement
Date
18 Jul 2014
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Publisher
Ofcom
Category
Public Consultation
Subject
Advertising
Inactive
No
Description
Ofcom’s consultation on its approach to the enforcement of rules around the scheduling of TV advertising was published on 18.7.2014 and closes 10.10.2014. The document sets out options that potentially could be used to secure effective enforcement of the law on the number of advertising breaks that can be shown depending on the scheduled duration of a programme.
Ofcom also puts forward proposals for revisions to the advertising rules in the Code on the Scheduling of Television Advertising (COSTA). These changes are designed to make the rules clearer and easier to follow, and consistent with our existing enforcement practices.

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