Gaelic Digital Service: Public Value Test Final Conclusions

Title: Gaelic Digital Service: Public Value Test Final Conclusions
Date: 21 Jan 2008
Link: http://www.bbc.co.uk/bbctrust/our_work/services/television/other/gaelic_digital_service.html
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Publisher: BBC Trust
Subject: BBC; Broadcasting; New Technology; Regional Programming
Inactive: No
Description: Following a full Public Value Test, the Trust has approved the Gaelic Digital Service to launch now on cable, satellite and broadband, but not Freeview at this time. In order to ensure both value for money for licence fee payers, and that the service meets the needs of the target audience in the best way, the Trust has decided that the service will be subject to review before digital switchover commences in central and northern Scotland in 2010. The review will look at the actual performance of the service in achieving public value, including reaching a wider audience, and will consider launch on Freeview. In order to protect access for current users the Trust has concluded that the Gaelic Zone on BBC 2 will continue for the foreseeable future.

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