Results

How to Market a Product (1992 Video)

Subject

Business studies

Distribution

Sale, Videocassette. VHS. col. 30 min., 2000 sale: £30.00 (+VAT +p&p)

After a historical perspective, shows the elements of successful marketing in two toiletries and cosmetic companies, including market research, product planning, design and testing. Outlines the role of...

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Radio Commercials for Nysf Shakespeare Marathon August 1988 (1988 Radio)

A sixty second radio commercial about the New York Shakespeare Festival Marathon performed by Jerry Stiller and Anne Meara.

Shakespeare Shakespeare productions To order

After eight (1980)

Genre

Advertisement; Documentary; Interview; Jingle; Speech

Douglas Moffitt presents this edition of After Eight, on the Advertising Association conference in Brighton and some of the issues raised in it. Speaking are: chairman of the conference Sir David Orr;...

LBC IRN Radio Online Audio

Ocean Sound This Week No.45: Programme 45 of a weekly news and sports review (1987)

OCEAN SOUND THIS WEEK NO. 45 Programme 45 of a weekly news and sports review called Ocean Sound This Week, broadcast by independent radio station Ocean Sound on 30 August 1987. Presented by GUY HORNSBY....

ILR South Radio Online Audio

Media Legislation

Date

12 Jan 2015, 14:35

Author

Sergio Angelini

Post Type

Page

The output of legislative bodies, broadcasters and pressure groups is being collated in this new digital resource. It currently includes over 500 entries and includes details of Annual Reports, UK and...

Other Record only

Managing Operations (1994 Video)

Subject

Business studies

Distribution

out of distribution, Videocassette. Standard formats. col. ? min., 2001 sale: £120.00 (+VAT +p&p)

Support video for course B600: 1) Whipped into Action: examines communications between Rowntree Mackintosh and its advertising agency over the development of new packaging and advertising campaigns for its...

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Brand Engagement Study

Subject

Business studies

This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...

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Documentary on the term Yuppie - Part one (1986)

Genre

Documentary; Interview; Vox pop

First part of a documentary on the term, Yuppie. Includes etymological discussion, cultural analysis of journalism and advertising, vox pop on awareness of the term, interviews with Peter York (author of The...

LBC IRN Radio Online Audio

What is Video Advertising?/What is the Future of Video Advertising

Subject

Business studies

Kieron Matthews (IAB), David Pugh Jones (Microsoft Advertising), Jezz Jowett (Agency.com) and Dean Donaldson (Eyeblaster) look at the advantages that online video advertising can have on your brand. (4, 4...

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Decision makers (1981)

Genre

Documentary; Interview; Trailer

This episode of Decision Makers investigates consumer protection and bogus bargains, looking at consumer protection law and the power of advertising. With comment from head of the Advertising Standards...

LBC IRN Radio Online Audio