British Universities Film & Video Council

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  1. Niche Marketing in the Sportswear Business (1999 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 1999 sale: £120.00 (+VAT +p&p)

    With the world of sports and leisure wear dominated by a few large companies such as Nike, Adidas and Reebok, the way ahead for many smaller companies is niche marketing. Two British firms, Jacetts and...

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  2. Living the Brand: The Patagonia Story (2009)

    Subject
    Business studies
    Distribution
    Sale Hire, DVD (Region 2 PAL, 18 minutes), £299 (hire); £799 (sale)

    Based on the book, ‘Living the Brand’, this programme uses the sportswear brand, Patagonia to demonstrate how organisations can capture the passion of their people to create stronger relationships with...

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