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  1. Branding: The Marketing Advantage (1995 Video)

    Subject
    Business studies
    Distribution
    out of distribution, 3 videocasetttes. VHS. col. 105 min., 1996 sale: £650.00 (+VAT +p&p)

    Looks at branding and related marketing strategies. Covers: threats to the brand, managing brand equity, adding value, retailer power, globalisation, relationship marketing, the future of marketing. Case...

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  2. St. James’ Court Hotel (2001)

    Subject
    Business studies; Psychology
    Distribution
    Sale, DVD (PAL, 29 minutes), £34.99

    A course looking at the changing role of the manager and different management styles. The four star Saint James’ Court Hotel in London has a new name, new management team and a new company culture. The...

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  3. Smart Car (2001)

    Subject
    Business studies
    Distribution
    Sale, DVD (DVD-R, 30 minutes), £34.99 (CM)

    In October 2000, Daimler-Chrysler introduced the Smart car to the UK market. This two-seater urban economy car had already been successfully marketed in Europe, and was the result of an innovative...

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  4. Product Design and Mass Manufacture: Design Optimization (2009)

    Subject
    Design; Technology
    Distribution
    Sale, DVD (Region 2 PAL, 25 minutes), £40.00

    A complete product design course in a single resource. Designers provide a detailed guide through the complete development of a new product. From client brief to finished product this resource gives a clear...

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  5. Secrets of Branding, The (2014)

    Subject
    Business studies
    Distribution
    Sale, DVD (Region 2 PAL, 400 minutes), £1,560.00

    Looking at the latest techniques and marketing strategies in Europe and America, including the use of social media and augmented reality, this series of eight programmes shows how luxury brands are often...

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  6. What is Marketing? (2000 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 35 min., 2001 sale: £120.00 (+VAT +p&p)

    An overview of marketing looking at history, the four classic marketing activities - product, promotion, price and place - marketing research, branding, the social and environmental impacts of globalisation,...

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  7. Marketing Mix in Action, The (1995 Video)

    Subject
    Business studies
    Distribution
    Sale, Videocassette. Standard formats. col. 36 min., 1997 sale: £120.00 (+VAT +p&p)

    Looks at the principles of modern marketing, using a variety of case study material to illustrate key areas such as product development, branding, distribution, packaging and advertising. An example shows...

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  8. Marketing Mix, The (10 Parts) (1986 Video)

    Subject
    Business studies
    Distribution
    out of distribution, Videocassette. Standard formats. col. 10 x 26 min., 1997 sale: £19.95 (+VAT +p&p) each 1997 sale: £59.95 (+VAT +p&p) set

    Case studies featuring a large number of British businesses and public sector organisations: H J Heinz, Cadbury, British Rail, Madame Tussaud’s, General Motors and the city of Bradford. Each programme...

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  9. Brand Engagement Study

    Subject
    Business studies

    This valuable study, conducted in partnership with Carat Insight, examines the role of the internet in generating brand engagement. The research concentrated on five advertising campaigns from the supermini...

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  10. Doing Ads: Approaches for the 21st Century (2009)

    Subject
    Media studies
    Distribution
    Sale, DVD (Region 2 PAL, 90 minutes), £95

    This resource consists of a 160 page book and a 90-minute DVD of adverts selected to embrace key media concepts, different forms and functions of campaigns, and current debates and controversies. The purpose...

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1-10 of 17 results | Page 1 of 2
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