British Universities Film & Video Council

moving image and sound, knowledge and access

Impact Report 2011

Today more than ever there is pressure on those in receipt of public funds to demonstrate the value of the work they do. Reporting impact is therefore becoming an essential requirement for charities such as Learning on Screen. As well as being vital for communicating with funders, measuring impact helps charities to understand what they are achieving and what they can do to improve on it.

While impact reporting is growing in its importance, it is still an emerging area of practice, and there are no clear standards for what impact should mean, or how it should be reported. Although guidelines are given by the Charities Commission, the BUFVC was keen to be independently assessed on its impact reporting. For that reason we commissioned the New Philanthropy Capital (NPC) to publish a report in February 2011 on how we think about, collect measures of and report our impact.

The report is based on analysis of data collected by Learning on Screen and structured around a simple framework for how charities talk about the results they achieve – by answering the five questions below in detail:

  1. What problem are we trying to address?
  2. What do we do to address it?
  3. What are we achieving?
  4. How do we know what we are achieving?
  5. What are we learning, and how can we improve?

Download the full Impact Report 2011 (PDF, 82KB)